As our Product Manager, you are responsible for both product planning and product marketing. This includes managing the product throughout the Product Lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, to deliver winning products.
You will be leading the user experience and interface development, where you will need to combine your knowledge of the diagnostic market with feedback of user groups, in order to provide the technical team with input that will drive the design of the system.
You will be part of a dynamic, international and multidisciplinary team, where you will be the customers voice to provide input through various stages of product definition, prototyping and development, to ensure the development of a product that offers the best user experience.
You will be responsible for determining the customers’ needs and desires by performing market research and participating in KOL management. In addition you understand the current diagnostic needs and trends, especially in point-of-care testing, in various disease areas (specifically hematology and Infectious Diseases).
In this position, you will be reporting to our Director Strategic Marketing.
- Guide the project that investigates human factors to translate this into product concepts and a user interface that allows an excellent user experience
- Perform/participate in market research activities such as focus groups, customer interviews, trade shows and professional meetings, next to identifying and quantifying product opportunities
- Check product requirements and user interfaces with stakeholders in the field.
- Assesses market competition by comparing the company's product to competitors' products.
- Be an expert with respect to the competition.
- Unravel current patient trajectory for the applications that miDiagnostics is working on.
- Be part of the market access team and provide input regarding to (Pricing) studies, reimbursement needs, understanding guidelines.
- Provides source data for product line communications by defining product marketing
- Stay abreast of new developments and evolutions in (POC)diagnostics and medicine through review of the biomedical and scientific literature and conference attendance.
- Stay up-to-date on industry trends and identify opportunities
- Conduct lectures and workshops at conferences and trade shows
- Work with strategic marketing to develop long term strategic (portfolio) plans
- You obtained a Bachelor or Master degree in a scientific area (biomedical sciences, pharmaceutical education,…)
- You have at least 5 years of relevant experience in the (point-of-care) diagnostics and developed deep understanding of diagnostic workflows in this field
- In addition to your scientific (educational) background, you have a natural talent in marketing
- You have an expert knowledge in Infectious Diseases and/or hematology. You have also a keen interest in diving into other therapeutic areas.
- You have a sound understanding of diagnostic technologies (PCR, ELISA, Immunoassays,…)
- You have experience in human factors, user experience and user interface
- You have the ability to translate market input from diverse fields into product requirements
- You have a solid record of developing and maintaining successful relationships with stakeholders and potential customers
- An excellent knowledge of English is a must (spoken and written); Knowledge of Dutch and any other European language (French, Spanish) is an asset
- You are a customer oriented person with excellent networking and interpersonal communication skills including influencing and presentation skills
- You are a team player who can work also easily autonomously
- You are result driven and demonstrate a high level of enthusiasm, energy and internal motivation and drive
- You feel comfortable in a start-up environment and you can easily switch from one task to another
- You appreciate working in an open space amongst enthusiastic, multidisciplinary and international colleagues
- Domestic and international travel is required (approximately 10-15%)